How to Promote Your Business Without Social Media – pt 2
By VICKY BROWN
In last week’s episode, we talked about the various ways you can market your business – without social media. That’s right – no spending 5 hours a day posting, replying, liking and forcing yourself into conversations.
Oh, Social has it’s place – and it can be a solid part of your marketing strategy. But it doesn’t have to be. And it certainly shouldn’t be the ONLY marketing strategy you have for your business.
There are other ways to attract the attention you and your business needs, without the daily social media grind.
As a refresher – they fall into three broad categories – techniques that’ll get you referrals, direct marketing techniques – that go directly to your target, and techniques that actually do both.
Last week we covered referrals. In this episode we’ll focus on direct marketing and the combo techniques that’ll both get you referrals and directly speaking to your target market.
Direct Marketing
The way you get traction is by visibility. After all, when someone is looking for a company to solve their problem, they won’t think of you if they never know you exist. So getting in front of your target market is critical.
Public relations is a free way to get massive exposure. It won’t cost money, but it will cost time and effort. But, once you get it right, the sky’s the limit.
Cameron Herold lays out a very specific technique he developed in his book Free PR. I won’t even try to recreate it here – but I do suggest you grab the book if you want to tap into public relations (it’s on Amazon).
Next up is eMail marketing. Your eMail list is everything. It’s a way you can connect whenever you want with people who have shown an interest in what you have to offer. It’s one of the most valuable marketing tools you can ever have. Check out our earlier episode that goes into detail about building an eMail list.
Believe me, having a robust eMail list will be one of the best things you can have in your business.
“…create a free resource for your target market, or even colleagues in your industry.”
Of course, there are other direct marketing techniques, such as direct mail pieces, print ads, and telemarketing. And they all have some level of value – but they require a bit more investment. So they may be best suited for a later stage of the business., when you have the budget to bring on talent to help you execute.
Both
And last but not least, there are techniques that fall into both the Referral and Direct Marketing categories.
Create a free resource for your target market, or even colleagues in your industry. How about a resource library; or series of whitepapers. Or you could do free educational seminars or webinars.
These establish your credibility, and provide a source of important information for your referral partners.
Don’t waste another minute trying to figure out how to get your business going and what should come next.
Grab your Free 3-Step Leader’s Journey Business Builder course, and get freedom and peace of mind, knowing you are on the right, proven track.
Think about it – how great would that accountant feel when she can tell her client about the latest minimum wage update and how to implement it – because she attended your webinar on the subject; or got your eMail blast.
Don’t you think that the next time that accountant needs HR help, or has a client that needs HR help, she’s going to think of you first?
Well, she certainly will. And THAT’S called building the referral partner relationship.
Speaking at events, seminars or on podcasts also puts you in front of both audiences – both your target referral partners and your target market.
So there you have it. And see – I haven’t mentioned Instagram, LinkedIn or Facebook once.
Now, don’t get me wrong, they’re great avenues to expand your networking channels, but they aren’t the only way.